{
    "id": 89,
    "date": "2020-09-15T17:49:13",
    "date_gmt": "2020-09-15T15:49:13",
    "guid": {
        "rendered": "https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_6&#038;p=89"
    },
    "modified": "2021-06-29T16:47:39",
    "modified_gmt": "2021-06-29T14:47:39",
    "slug": "champions-acknowledging-the-link-between-gender-balance-and-business-impact",
    "status": "publish",
    "type": "chapter_6",
    "link": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/?chapter_6=champions-acknowledging-the-link-between-gender-balance-and-business-impact",
    "title": {
        "rendered": "Nh\u1eefng th\u00e0nh c\u00f4ng trong vi\u1ec7c c\u00f4ng nh\u1eadn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e2n b\u1eb1ng gi\u1edbi v\u00e0 t\u00e1c \u0111\u1ed9ng kinh doanh"
    },
    "content": {
        "rendered": "<h3 class=\"wp-block-heading\"><strong><strong>AMEDIA Na Uy<\/strong><\/strong><\/h3>\n\n\n\n<p>Ngay c\u1ea3 \u1edf Na Uy, n\u01a1i \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi coi l\u00e0 ti\u1ebfn b\u1ed9 v\u00e0 b\u00ecnh \u0111\u1eb3ng, s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng gi\u1edbi t\u00ednh trong n\u1ed9i dung v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i - \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00f4ng ty truy\u1ec1n th\u00f4ng Amedia \u0111\u00e3 ph\u00e1t hi\u1ec7n ra sau khi \u0111i\u1ec1u tra k\u1ebft qu\u1ea3 c\u1ee7a ch\u00ednh m\u00ecnh. Nh\u00e0 xu\u1ea5t b\u1ea3n c\u0169ng ph\u00e1t hi\u1ec7n ra b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 ch\u1ee9ng minh ni\u1ec1m tin c\u1ee7a h\u1ecd r\u1eb1ng vi\u1ec7c \u0111\u1ea1i di\u1ec7n gi\u1edbi t\u00ednh c\u00f3 t\u00e1c d\u1ee5ng trong kinh doanh. Sau khi ph\u00e2n t\u00edch c\u00e1c b\u00e0i b\u00e1o t\u1eeb 19 t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong kho\u1ea3ng th\u1eddi gian 21 th\u00e1ng, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c \u1ea5n ph\u1ea9m c\u00f3 nhi\u1ec1u b\u00e0i b\u00e1o c\u00f3 ngu\u1ed3n t\u1eeb ph\u1ee5 n\u1eef h\u01a1n c\u00f3 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 cao h\u01a1n \u1edf ph\u1ee5 n\u1eef. M\u1ed1i t\u01b0\u01a1ng quan th\u00fa v\u1ecb n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra tr\u00ean ph\u1ea1m vi r\u1ed9ng v\u1ec1 c\u00e2n b\u1eb1ng gi\u1edbi tr\u00ean 660.000 b\u00e0i b\u00e1o t\u1eeb 64 t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian 21 th\u00e1ng - m\u1ed9t n\u1ed7 l\u1ef1c to l\u1edbn, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 ph\u00e2n lo\u1ea1i t\u1ef1 \u0111\u1ed9ng. S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, Amedia \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong n\u1ed9i dung c\u1ee7a n\u00f3. \u0110\u1ea7u ti\u00ean, h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1i g\u1ecdi l\u00e0 th\u1ef1c th\u1ec3 \u0111\u01b0\u1ee3c tham chi\u1ebfu trong c\u00e1c b\u00e0i b\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 con ng\u01b0\u1eddi, doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c, \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa doanh nghi\u1ec7p c\u00f3 t\u00ean l\u00e0 \"Nina\" v\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u00ean l\u00e0 \"Nina\". B\u01b0\u1edbc th\u1ee9 hai li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ed1i s\u00e1nh c\u00e1c t\u00ean \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f4ng khai c\u1ee7a Th\u1ed1ng k\u00ea Na Uy v\u1ec1 t\u00ean c\u1ee7a nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef. V\u1edbi d\u1eef li\u1ec7u n\u00e0y c\u00f3 s\u1eb5n trong kho d\u1eef li\u1ec7u t\u1eadp trung c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ph\u00e2n t\u00edch \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng trung b\u00ecnh trong s\u1ed1 660.000 b\u00e0i vi\u1ebft, ch\u1ec9 c\u00f3 34% c\u00e1i t\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u00e0 thu\u1ed9c v\u1ec1 ph\u1ee5 n\u1eef. Nh\u01b0ng ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 c\u00e1c t\u1edd b\u00e1o ri\u00eang l\u1ebb cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3. H\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng n\u1ed9i dung c\u1ee7a c\u00e1c \u1ea5n ph\u1ea9m nh\u1ecf h\u01a1n c\u00f3 xu h\u01b0\u1edbng c\u00e2n b\u1eb1ng gi\u1edbi h\u01a1n so v\u1edbi c\u00e1c \u1ea5n ph\u1ea9m l\u1edbn h\u01a1n trong c\u00f9ng khu v\u1ef1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: ngh\u1ec7 s\u0129 h\u00e0ng \u0111\u1ea7u c\u00f3 42% th\u1ecb ph\u1ea7n l\u00e0 t\u00ean c\u1ee7a ph\u1ee5 n\u1eef. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e2n b\u1eb1ng gi\u1edbi c\u00e0ng r\u00f5 r\u00e0ng h\u01a1n khi h\u1ecd l\u1eadp b\u1ea3n \u0111\u1ed3 gi\u1edbi t\u00ednh qua nh\u1eefng \u0111\u1ec1 t\u00e0i kh\u00e1c nhau. Trong \u201cGi\u00e1o d\u1ee5c\u201d, bao g\u1ed3m kho\u1ea3ng 30.000 b\u00e0i vi\u1ebft, 47% t\u1ed5ng s\u1ed1 t\u00ean ng\u01b0\u1eddi thu\u1ed9c v\u1ec1 ph\u1ee5 n\u1eef, so v\u1edbi ch\u1ec9 21% trong 37.000 b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cTh\u1ea3m h\u1ecda, tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p v\u00e0 tai n\u1ea1n\u201d. Danh m\u1ee5c c\u00f3 t\u00ean l\u00e0 \u201cX\u00e3 h\u1ed9i\u201d, bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 c\u1ed9ng \u0111\u1ed3ng, gia \u0111\u00ecnh v\u00e0 ph\u00fac l\u1ee3i, l\u00e0 danh m\u1ee5c duy nh\u1ea5t trong \u0111\u00f3 t\u00ean c\u1ee7a ph\u1ee5 n\u1eef chi\u1ebfm \u0111a s\u1ed1.<\/p>\n\n\n\n<p>Nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ea1i di\u1ec7n gi\u1edbi n\u00e0y c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c c\u00e1c nh\u00e2n v\u1eadt c\u00f3 th\u1ea9m quy\u1ec1n nghi\u00eang v\u1ec1 ph\u1ee5 n\u1eef ho\u1eb7c nam gi\u1edbi trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. Tuy nhi\u00ean, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb th\u00e0nh ki\u1ebfn gi\u1edbi t\u00ednh c\u1ee7a ch\u00ednh c\u00e1c nh\u00e0 b\u00e1o v\u00e0 \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi h\u1ecd ch\u1ecdn ph\u1ecfng v\u1ea5n l\u00e0 ai.<\/p>\n\n\n\n<p>C\u00e1c k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai bao g\u1ed3m cung c\u1ea5p cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 b\u00e1o v\u00e0 bi\u00ean t\u1eadp vi\u00ean c\u1ee7a Amedia ch\u1ea1y d\u1eef li\u1ec7u v\u1ec1 m\u1ea5t c\u00e2n b\u1eb1ng gi\u1edbi t\u00ednh. M\u1ed9t s\u1ed1 nh\u00f3m bi\u00ean t\u1eadp \u0111\u00e3 s\u1eed d\u1ee5ng trang t\u1ed5ng quan \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1eb7c bi\u1ec7t, th\u00f4ng b\u00e1o cho h\u1ecd v\u1ec1 kho\u1ea3ng c\u00e1ch gi\u1edbi t\u00ednh tr\u00ean t\u1ed5ng s\u1ed1 \u0111\u1ed9c gi\u1ea3 theo th\u1eddi gian th\u1ef1c. (Xem <span class=\"chapter-shortcut\" data-target=\"chapter-6\" data-shortcut=\"section-06\">AMEDIA<\/span>)<\/p>",
        "protected": false
    },
    "featured_media": 0,
    "template": "",
    "class_list": [
        "post-89",
        "chapter_6",
        "type-chapter_6",
        "status-publish",
        "hentry"
    ],
    "acf": [],
    "aioseo_notices": [],
    "_links": {
        "self": [
            {
                "href": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/index.php?rest_route=\/wp\/v2\/chapter_6\/89",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/index.php?rest_route=\/wp\/v2\/chapter_6"
            }
        ],
        "about": [
            {
                "href": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/index.php?rest_route=\/wp\/v2\/types\/chapter_6"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=89"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}