{
    "id": 155,
    "date": "2020-09-17T16:23:01",
    "date_gmt": "2020-09-17T14:23:01",
    "guid": {
        "rendered": "https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_6&p=155"
    },
    "modified": "2021-06-29T16:44:28",
    "modified_gmt": "2021-06-29T14:44:28",
    "slug": "deep-dive-amedia",
    "status": "publish",
    "type": "chapter_6",
    "link": "https:\/\/genderbalancecontent.womeninnews.org\/vi\/?chapter_6=deep-dive-amedia",
    "title": {
        "rendered": "T\u00ccM HI\u1ec2U S\u00c2U: AMEDIA"
    },
    "content": {
        "rendered": "<p><em>V\u1edbi \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb Jostein Larsen \u00d8string, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u00e1t tri\u1ec3n c\u1ee7a Amedia<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AMEDIA L\u00c0 NH\u1eeeNG AI?<\/strong><\/h3>\n\n\n\n<p>Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a h\u01a1n 70 \u0111\u1ea7u s\u00e1ch, Amedia l\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n b\u00e1o ch\u00ed \u0111\u1ecba ph\u01b0\u01a1ng l\u1edbn nh\u1ea5t Na Uy v\u00e0 \u0111\u1ea1t l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 kho\u1ea3ng 1,8 tri\u1ec7u ng\u01b0\u1eddi\/ 1 ng\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea0I SAO AMEDIA L\u1ea0I B\u1eaeT \u0110\u1ea6U PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U V\u1ec0 CAM K\u1ebeT C\u1ee6A PH\u1ee4 N\u1eee?<\/strong><\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2016, Amedia b\u1eaft \u0111\u1ea7u n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb c\u00e1c t\u00f2a so\u1ea1n c\u1ee7a h\u1ecd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 n\u1ed9i dung m\u00e0 \u0111\u1ed9c gi\u1ea3 \u0111ang ch\u00fa \u00fd. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea7u ti\u00ean, h\u1ecd \u0111\u00e3 d\u00e0nh kho\u1ea3ng hai th\u00e1ng l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u00f2a so\u1ea1n \u0111\u01b0\u1ee3c ch\u1ecdn, xem x\u00e9t c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau m\u00e0 \u1ea5n ph\u1ea9m \u0111\u1ec1 c\u1eadp \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c b\u00e0i b\u00e1o mi\u1ec5n ph\u00ed v\u00e0 nh\u1eefng b\u00e0i b\u00e1o ph\u1ea3i tr\u1ea3 ph\u00ed. Ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u v\u1ec1 gi\u1edbi. M\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc ch\u00ednh m\u00e0 Amedia \u0111\u00e3 r\u00fat ra t\u1eeb nh\u1eefng d\u1ef1 \u00e1n n\u00e0y l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 ph\u00f9 h\u1ee3p khi t\u1ea1o n\u1ed9i dung cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 \u0111\u1ed9c gi\u1ea3 quan t\u00e2m, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 tu\u1ed5i ho\u1eb7c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u00f2a so\u1ea1n Amedia c\u1ea7n t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed9c gi\u1ea3 kh\u00e1c nhau n\u00e0y \u0111\u1ec3 thu h\u00fat h\u1ecd. Trong tr\u01b0\u1eddng h\u1ee3p gi\u1edbi t\u00ednh, Amedia \u0111\u00e3 xem x\u00e9t c\u00e1c b\u00e0i b\u00e1o t\u1eeb 19 t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong kho\u1ea3ng th\u1eddi gian 21 th\u00e1ng v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c \u1ea5n ph\u1ea9m c\u00f3 nhi\u1ec1u c\u00e2u chuy\u1ec7n c\u00f3 nhi\u1ec1u ngu\u1ed3n t\u1eeb ph\u1ee5 n\u1eef h\u01a1n c\u00f3 nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 l\u00e0 n\u1eef h\u01a1n. M\u1ed1i t\u01b0\u01a1ng quan n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra tr\u00ean ph\u1ea1m vi r\u1ed9ng v\u1ec1 c\u00e2n b\u1eb1ng gi\u1edbi tr\u00ean 660.000 c\u00e2u chuy\u1ec7n t\u1eeb 64 t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong c\u00f9ng th\u1eddi l\u01b0\u1ee3ng 21 th\u00e1ng. N\u00f3 ti\u1ebft l\u1ed9 r\u1eb1ng, trung b\u00ecnh ch\u1ec9 c\u00f3 34% nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong m\u1ed9t c\u00e2u chuy\u1ec7n thu\u1ed9c v\u1ec1 ph\u1ee5 n\u1eef.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u1ee4C TI\u00caU L\u00c0 G\u00cc?<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed9c gi\u1ea3 ch\u1ecdn \u0111\u1ecdc b\u00e1o c\u1ee7a Amedia. S\u1ef1 th\u1ec3 hi\u1ec7n gi\u1edbi \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd h\u01a1n v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n<ol type=\"1\" class=\"translation-block wp-block-list\"><li>\u0110\u1ed1i ngo\u1ea1i: \u0110\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 thu h\u00fat \u0111\u1ed9c gi\u1ea3 l\u00e0 ph\u1ee5 n\u1eef, mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t h\u01a1n trong th\u1eddi gian ng\u1eafn, khuy\u1ebfn kh\u00edch nhi\u1ec1u ph\u1ee5 n\u1eef \u0111\u1ecdc v\u00e0 \u0111\u0103ng k\u00fd c\u00e1c \u0111\u1ea7u s\u00e1ch c\u1ee7a Amedia v\u1ec1 l\u00e2u d\u00e0i.\n<\/li><li>N\u1ed9i b\u1ed9:\n<ul class=\"translation-block\"><li>Khuy\u1ebfn kh\u00edch c\u00e1c t\u00f2a so\u1ea1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0o ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ph\u1ee5 n\u1eef v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd n\u1eef\n<\/li><li>Khuy\u1ebfn kh\u00edch thay \u0111\u1ed5i v\u0103n h\u00f3a trong c\u00e1c t\u00f2a so\u1ea1n Amedia, gi\u00fap n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i mong mu\u1ed1n v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1<\/li><\/ul><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u00c0M TH\u1ebe N\u00c0O \u0110\u1ec2 \u0110I V\u00c0O HO\u1ea0T \u0110\u1ed8NG?<\/strong><\/h3>\n\n\n\n<p>Amedia \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong n\u1ed9i dung c\u1ee7a n\u00f3. \u0110\u1ea7u ti\u00ean, h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1i g\u1ecdi l\u00e0 th\u1ef1c th\u1ec3 \u0111\u01b0\u1ee3c tham chi\u1ebfu trong c\u00e1c c\u00e2u chuy\u1ec7n, ch\u1eb3ng h\u1ea1n nh\u01b0 con ng\u01b0\u1eddi, doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c, \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa doanh nghi\u1ec7p c\u00f3 t\u00ean l\u00e0 \"Nina\" v\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c c\u00f3 t\u00ean l\u00e0 \"Nina\". B\u01b0\u1edbc th\u1ee9 hai li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ed1i s\u00e1nh c\u00e1c t\u00ean \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f4ng khai v\u1ec1 t\u00ean nam v\u00e0 n\u1eef c\u1ee7a C\u01a1 quan Th\u1ed1ng k\u00ea Na Uy. V\u1edbi d\u1eef li\u1ec7u n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ph\u00e2n t\u00edch v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1edfi c\u00e1c t\u1edd b\u00e1o Amedia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u1ecc \u0110\u00c3 T\u00ccM KI\u1ebeM \u0110I\u1ec0U G\u00cc?<\/strong><\/h3>\n\n\n\n<p>Trong khi ph\u00e2n t\u00edch c\u1ee7a Amedia v\u1ec1 660.000 c\u00e2u chuy\u1ec7n cho th\u1ea5y trung b\u00ecnh ch\u1ec9 c\u00f3 34% nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u00e0 thu\u1ed9c v\u1ec1 ph\u1ee5 n\u1eef, nh\u01b0ng khi xem x\u00e9t k\u1ef9 h\u01a1n d\u1eef li\u1ec7u cho th\u1ea5y b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 bi\u1ebfn th\u1ec3 d\u01b0\u1eddng nh\u01b0 nh\u1ea5t qu\u00e1n. T\u1edd b\u00e1o h\u00e0ng \u0111\u1ea7u c\u00f3 t\u1ef7 l\u1ec7 42% \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ean ph\u1ee5 n\u1eef trong c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, trong khi t\u1edd b\u00e1o \u1edf cu\u1ed1i danh s\u00e1ch c\u00f3 28% t\u1ef7 l\u1ec7. Nh\u00ecn chung, n\u1ed9i dung c\u1ee7a c\u00e1c \u1ea5n ph\u1ea9m nh\u1ecf h\u01a1n c\u00f3 xu h\u01b0\u1edbng c\u00e2n b\u1eb1ng gi\u1edbi h\u01a1n so v\u1edbi c\u00e1c \u1ea5n ph\u1ea9m l\u1edbn h\u01a1n trong khu v\u1ef1c. Do \u1ea5n ph\u1ea9m sau th\u01b0\u1eddng xuy\u00ean l\u00e0m v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 khu v\u1ef1c v\u00e0 \u0111\u00f4i khi qu\u1ed1c gia, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 th\u1ea9m quy\u1ec1n m\u00e0 h\u1ecd ph\u1ecfng v\u1ea5n th\u01b0\u1eddng l\u00e0 nam gi\u1edbi h\u01a1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p nhi\u1ec1u nh\u01b0 l\u1ef1a ch\u1ecdn c\u1ee7a c\u00e1c nh\u00e0 b\u00e1o c\u1ee7a Amedia. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e2n b\u1eb1ng gi\u1edbi c\u00e0ng r\u00f5 r\u00e0ng h\u01a1n khi Amedia l\u1eadp b\u1ea3n \u0111\u1ed3 gi\u1edbi t\u00ednh qua c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00e2u chuy\u1ec7n kh\u00e1c nhau.<\/p>\n\n\n\n<p>Trong \u201cGi\u00e1o d\u1ee5c\u201d, bao g\u1ed3m kho\u1ea3ng 30.000 c\u00e2u chuy\u1ec7n, 47% t\u1ed5ng s\u1ed1 t\u00ean thu\u1ed9c v\u1ec1 ph\u1ee5 n\u1eef, so v\u1edbi ch\u1ec9 21% trong 37.000 c\u00e2u chuy\u1ec7n v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cTh\u1ea3m h\u1ecda, tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p v\u00e0 tai n\u1ea1n\u201d. Danh m\u1ee5c c\u00f3 t\u00ean l\u00e0 \u201cX\u00e3 h\u1ed9i\u201d, bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 c\u1ed9ng \u0111\u1ed3ng, gia \u0111\u00ecnh v\u00e0 ph\u00fac l\u1ee3i, l\u00e0 danh m\u1ee5c duy nh\u1ea5t trong \u0111\u00f3 t\u00ean c\u1ee7a ph\u1ee5 n\u1eef chi\u1ebfm \u0111a s\u1ed1. M\u1ed9t l\u1ea7n n\u1eefa, nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ea1i di\u1ec7n gi\u1edbi n\u00e0y c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c c\u00e1c nh\u00e2n v\u1eadt c\u00f3 th\u1ea9m quy\u1ec1n nghi\u00eang v\u1ec1 ph\u1ee5 n\u1eef ho\u1eb7c nam gi\u1edbi trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. Tuy nhi\u00ean, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1ecbnh ki\u1ebfn gi\u1edbi t\u00ednh c\u1ee7a ch\u00ednh c\u00e1c nh\u00e0 b\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c h\u1ecd ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, Amedia \u0111\u00e3 ph\u00e1t hi\u1ec7n ra b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 \u1ee7ng h\u1ed9 ni\u1ec1m tin c\u1ee7a h\u1ecd r\u1eb1ng vi\u1ec7c \u0111\u1ea1i di\u1ec7n gi\u1edbi t\u1ed1t h\u01a1n c\u00f3 \u00fd ngh\u0129a kinh doanh. Sau khi ph\u00e2n t\u00edch c\u00e1c c\u00e2u chuy\u1ec7n t\u1eeb 19 t\u1edd b\u00e1o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian 21 th\u00e1ng, h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c \u1ea5n ph\u1ea9m c\u00f3 nhi\u1ec1u c\u00e2u chuy\u1ec7n c\u00f3 ngu\u1ed3n ph\u1ee5 n\u1eef h\u01a1n c\u00f3 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 cao h\u01a1n \u1edf ph\u1ee5 n\u1eef.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PH\u1ee4 N\u1eee PH\u1ea2N \u1ee8NG NH\u01af TH\u1ebe N\u00c0O V\u1edaI NH\u1eeeNG C\u00c2U CHUY\u1ec6N N\u00c0Y?<\/strong><\/h3>\n\n\n\n<p>Amedia \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e2u chuy\u1ec7n v\u00e0 ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u0111\u1ed9c gi\u1ea3 n\u1eef. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u m\u00ecnh c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ph\u1ee5 n\u1eef v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ph\u1ee5 n\u1eef \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>NH\u1eeeNG TH\u1eec TH\u00c1CH AMEDIA PH\u1ea2I \u0110\u1ed0I M\u1eb6T L\u00c0 G\u00cc?<\/strong><\/h3>\n\n\n\n<p>Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u thay \u0111\u1ed5i h\u00e0nh vi h\u00e0ng ng\u00e0y v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c bi\u00ean t\u1eadp vi\u00ean v\u00e0 nh\u00e0 b\u00e1o. Ph\u1ea3n \u1ee9ng gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c nhau \u0111\u00e1ng k\u1ec3. M\u1ed9t s\u1ed1 n\u1eafm b\u1eaft th\u00f4ng tin m\u1edbi trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c b\u1ecf qua n\u00f3. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi trong t\u00f2a so\u1ea1n \u0111\u1ec1u hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u v\u00e0 \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 suy ngh\u0129 v\u1ec1 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1eabn t\u1eadp trung v\u00e0o th\u1eddi h\u1ea1n ng\u1eafn h\u1ea1n v\u00e0 c\u00e1c l\u0129nh v\u1ef1c quan t\u00e2m c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd - h\u1ecd ch\u1ecdn kh\u00f4ng \u01b0u ti\u00ean s\u00e1ng ki\u1ebfn n\u00e0y. Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng l\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a n\u1ed9i b\u1ed9 v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t \u01b0u ti\u00ean. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd m\u1ea5t th\u1eddi gian, nh\u01b0ng trong v\u00f2ng m\u1ed9t ho\u1eb7c hai n\u0103m Amedia hy v\u1ecdng r\u1eb1ng c\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn nhi\u1ec1u ngu\u1ed3n ph\u1ee5 n\u1eef xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u00e2u chuy\u1ec7n h\u01a1n v\u00e0 nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 n\u1eef tham gia h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AMEDIA \u0110\u00c3 H\u1eccC \u0110\u01af\u1ee2C G\u00cc?<\/strong><\/h3>\n\n\n\n<ul class=\"translation-block wp-block-list\"><li>C\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed m\u00e0 d\u1eef li\u1ec7u th\u00f4ng b\u00e1o cho nh\u1eefng l\u1ef1a ch\u1ecdn \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong m\u1ed9t t\u1ed5 ch\u1ee9c.\n<\/li><li>C\u00e1c ph\u00e1t hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho c\u00e1c bi\u00ean t\u1eadp vi\u00ean tin t\u1ee9c, nh\u1eefng ng\u01b0\u1eddi s\u1ebd c\u00f3 tr\u00e1ch nhi\u1ec7m chuy\u1ec3n c\u00e1c ph\u00e1t hi\u1ec7n th\u00e0nh h\u00e0nh \u0111\u1ed9ng.\n<\/li><li>C\u00e2n b\u1eb1ng gi\u1edbi kh\u00e1c nhau gi\u1eefa c\u00e1c \u1ea5n ph\u1ea9m v\u00e0 ch\u1ee7 \u0111\u1ec1. C\u00e1c ch\u1ee9c danh nh\u1ecf h\u01a1n th\u01b0\u1eddng c\u00e2n b\u1eb1ng v\u1ec1 gi\u1edbi h\u01a1n c\u00e1c ch\u1ee9c danh l\u1edbn h\u01a1n, mang t\u00ednh khu v\u1ef1c. Ph\u1ee5 n\u1eef \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n t\u1ed1t h\u01a1n trong c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 s\u1ee9c kh\u1ecfe, gi\u00e1o d\u1ee5c v\u00e0 x\u00e3 h\u1ed9i, nh\u01b0ng hi\u1ebfm khi \u0111\u01b0\u1ee3c \u0111\u1ec1 cao h\u01a1n trong c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p v\u00e0 th\u1ec3 thao.\n<\/li><li>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ea1i di\u1ec7n gi\u1edbi c\u00f3 th\u1ec3 l\u00e0 do c\u00e1c nh\u00e2n v\u1eadt ch\u00ednh quy\u1ec1n nghi\u00eang v\u1ec1 ph\u1ee5 n\u1eef ho\u1eb7c nam gi\u1edbi trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. Tuy nhi\u00ean, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb th\u00e0nh ki\u1ebfn gi\u1edbi t\u00ednh c\u1ee7a ch\u00ednh c\u00e1c nh\u00e0 b\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c h\u1ecd ch\u1ecdn ph\u1ecfng v\u1ea5n. Trong ng\u1eafn h\u1ea1n, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng.\n<\/li><li>T\u1ea5t c\u1ea3 c\u00e1c t\u00f2a so\u1ea1n \u0111\u1ec1u kh\u00e1c nhau v\u00e0 c\u00f3 nh\u1eefng \u01b0u ti\u00ean kh\u00e1c nhau. T\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ef1 \u00e1n s\u1ebd th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0o n\u0103m t\u1edbi, khi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 c\u00e1c t\u00f2a so\u1ea1n \u0111\u00e3 c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch th\u1ec3 hi\u1ec7n gi\u1edbi t\u00ednh trong c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd.\n<\/li><li>C\u00e1c t\u00f2a so\u1ea1n \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 gi\u1edbi v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 t\u1eadp trung ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o c\u00e2n b\u1eb1ng gi\u1edbi.\n<\/li><li>L\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chung v\u1ec1 b\u00ecnh \u0111\u1eb3ng gi\u1edbi c\u0169ng t\u1ed1t cho doanh nghi\u1ec7p, d\u1eabn \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd h\u01a1n.<\/li><\/ul>",
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