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# Gender Balance Content

A guide for Media

## Sitemaps

- [XML Sitemap](https://genderbalancecontent.womeninnews.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Gender Balance Guide](https://genderbalancecontent.womeninnews.org/)

## chapter 1

- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter-1=infographic)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter-1=quiz)
- [Sexism is bad for business](https://genderbalancecontent.womeninnews.org/?chapter-1=sexism-is-bad-for-business)
- [Diversity of views makes for better content and products](https://genderbalancecontent.womeninnews.org/?chapter-1=diversity-of-views-makes-for-better-content-and-products)
- [Women are an untapped audience – it makes business sense](https://genderbalancecontent.womeninnews.org/?chapter-1=women-are-an-untapped-audience-it-makes-business-sense)
- [Responsibility to promote equality and diversity](https://genderbalancecontent.womeninnews.org/?chapter-1=responsibility-to-promote-equality-and-diversity)

## chapter 2

- [How we stereotype in the media](https://genderbalancecontent.womeninnews.org/?chapter_2=how-we-stereotype-in-the-media)
- [1. Unequal Coverage](https://genderbalancecontent.womeninnews.org/?chapter_2=the-roles-we-emphasise)
- [2. Unequal Voices and Opinions](https://genderbalancecontent.womeninnews.org/?chapter_2=the-qualities-and-characteristics-we-highlight)
- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter_2=infographic)
- [3. Unequal Portrayals](https://genderbalancecontent.womeninnews.org/?chapter_2=the-language-we-use)
- [4. Inaccessible content](https://genderbalancecontent.womeninnews.org/?chapter_2=the-unequal-references-we-make)
- [Common gender balance challenges](https://genderbalancecontent.womeninnews.org/?chapter_2=common-gender-balance-myths)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter_2=quiz)

## chapter 3

- [1. Make women prominent](https://genderbalancecontent.womeninnews.org/?chapter_3=1-make-women-prominent)
- [2. Include women's voices and opinions](https://genderbalancecontent.womeninnews.org/?chapter_3=2-include-womens-voices-and-opinions)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter_3=quiz)
- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter_3=infographic)
- [3.	Avoid gender stereo-typing and sexism](https://genderbalancecontent.womeninnews.org/?chapter_3=3-avoid-gender-stereo-typing-and-sexism)
- [4.	Appeal to women](https://genderbalancecontent.womeninnews.org/?chapter_3=4-appeal-to-women)
- [GENDER FAIR LANGUAGE AND PORTRAYALS](https://genderbalancecontent.womeninnews.org/?chapter_3=gender-fair-language-and-portrayals)
- [HOW TO TREAT MEN AND WOMEN EQUALLY](https://genderbalancecontent.womeninnews.org/?chapter_3=how-to-treat-men-and-women-equally)
- [Introduction](https://genderbalancecontent.womeninnews.org/?chapter_3=actions-to-improve-gender-balance)

## chapter 4

- [Introduction](https://genderbalancecontent.womeninnews.org/?chapter_4=organisational-strategies)
- [1.	Leadership commitment](https://genderbalancecontent.womeninnews.org/?chapter_4=1-leadership-commitment)
- [2.	Appoint a lead person](https://genderbalancecontent.womeninnews.org/?chapter_4=2-appoint-a-lead-person)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter_4=quiz)
- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter_4=infographic)
- [3.	Set targets](https://genderbalancecontent.womeninnews.org/?chapter_4=3-set-targets)
- [4.	Set timeframes](https://genderbalancecontent.womeninnews.org/?chapter_4=4-set-timeframes)
- [5.	Editorial & management buy-in and accountability](https://genderbalancecontent.womeninnews.org/?chapter_4=5-editorial-management-buy-in-and-accountability)
- [6.	Regular staff training and resources](https://genderbalancecontent.womeninnews.org/?chapter_4=6-regular-staff-training-and-resources)
- [7.	Increase gender balance in your workforce](https://genderbalancecontent.womeninnews.org/?chapter_4=7-increase-gender-balance-in-your-workforce)
- [8.	Measure your progress!](https://genderbalancecontent.womeninnews.org/?chapter_4=8-measure-your-progress)

## chapter 5

- [Automated tools](https://genderbalancecontent.womeninnews.org/?chapter_5=automated-tools)
- [Introduction](https://genderbalancecontent.womeninnews.org/?chapter_5=tracking-gender-balance)
- [Manual approach](https://genderbalancecontent.womeninnews.org/?chapter_5=manual-approach)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter_5=quiz)
- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter_5=infographic)
- [Considerations when tracking gender balance](https://genderbalancecontent.womeninnews.org/?chapter_5=considerations-when-tracking-gender-balance)

## chapter 6

- [Champions tapping into women audiences with engaging content](https://genderbalancecontent.womeninnews.org/?chapter_6=champions-tapping-into-women-audiences-with-engaging-content)
- [Champions acknowledging the link between gender balance and business impact](https://genderbalancecontent.womeninnews.org/?chapter_6=champions-acknowledging-the-link-between-gender-balance-and-business-impact)
- [Champions tracking gender balance](https://genderbalancecontent.womeninnews.org/?chapter_6=champions-tracking-gender-balance)
- [Champions increasing the visibility of women](https://genderbalancecontent.womeninnews.org/?chapter_6=champions-increasing-the-visibility-of-women)
- [Quiz](https://genderbalancecontent.womeninnews.org/?chapter_6=quiz)
- [Infographic](https://genderbalancecontent.womeninnews.org/?chapter_6=infographic)
- [DEEP DIVE : THE FINANCIAL TIMES](https://genderbalancecontent.womeninnews.org/?chapter_6=deep-dive-the-financial-times)
- [DEEP DIVE : AMEDIA](https://genderbalancecontent.womeninnews.org/?chapter_6=deep-dive-amedia)

## Guidebook Overview

- [How we stereotype in the media](https://genderbalancecontent.womeninnews.org/?all_chapters=how-we-stereotype-in-the-media)
- [Actions to improve gender balance](https://genderbalancecontent.womeninnews.org/?all_chapters=actions-to-improve-gender-balance)
- [Organisational strategies](https://genderbalancecontent.womeninnews.org/?all_chapters=organisational-strategies)
- [Tracking gender balance](https://genderbalancecontent.womeninnews.org/?all_chapters=tracking-gender-balance)
- [Gender balance champions](https://genderbalancecontent.womeninnews.org/?all_chapters=gender-balance-champions)
- [Why gender balance is important](https://genderbalancecontent.womeninnews.org/?all_chapters=why-gender-balance-is-important)

## Additional

- [About](https://genderbalancecontent.womeninnews.org/?additional=about)
- [Contact](https://genderbalancecontent.womeninnews.org/?additional=contact)
- [What to expect](https://genderbalancecontent.womeninnews.org/?additional=what-to-expect)
- [Gender definition and a non-binary guide](https://genderbalancecontent.womeninnews.org/?additional=gender-definition-and-a-non-binary-guide)
- [Additional Resources](https://genderbalancecontent.womeninnews.org/?additional=additional-resources)

## Glossary

- [CISGENDER](https://genderbalancecontent.womeninnews.org/?glossary=cisgender)
- [TRANSGENDER](https://genderbalancecontent.womeninnews.org/?glossary=transgender)
- [NON-BINARY](https://genderbalancecontent.womeninnews.org/?glossary=non-binary)
- [GENDER IDENTITY](https://genderbalancecontent.womeninnews.org/?glossary=gender-identity)
- [GENDER NORMS](https://genderbalancecontent.womeninnews.org/?glossary=gender-norms)
- [GENDER BALANCED (LANGUAGE)](https://genderbalancecontent.womeninnews.org/?glossary=gender-balanced-language)
- [GENDER AWARE](https://genderbalancecontent.womeninnews.org/?glossary=gender-aware)
- [GENDER](https://genderbalancecontent.womeninnews.org/?glossary=gender)
- [GENDER BIAS](https://genderbalancecontent.womeninnews.org/?glossary=gender-bias)
- [SEXISM](https://genderbalancecontent.womeninnews.org/?glossary=sexism)
- [GENDER STEREOTYPE](https://genderbalancecontent.womeninnews.org/?glossary=gender-stereotype)