{"id":78,"date":"2020-09-15T17:35:09","date_gmt":"2020-09-15T15:35:09","guid":{"rendered":"https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_4&#038;p=78"},"modified":"2021-06-29T16:41:58","modified_gmt":"2021-06-29T14:41:58","slug":"1-leadership-commitment","status":"publish","type":"chapter_4","link":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_4=1-leadership-commitment","title":{"rendered":"1.\tLeadership commitment"},"content":{"rendered":"\n<p>Processes to increase gender balance in content need a committed senior management team. If the push is coming from the top there is an automatic line of accountability. It also means that the value is immediately recognised and staff and resources can be directed more easily without significant efforts to justify decisions. Sometimes committed individuals within an organisation can bring about change, but if there is resistance from leadership then an initiative can be completely paralysed.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-78","chapter_4","type-chapter_4","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_4=1-leadership-commitment\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Gender Balance Content\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"1. 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