{"id":29,"date":"2020-09-14T12:31:41","date_gmt":"2020-09-14T10:31:41","guid":{"rendered":"https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_3&#038;p=29"},"modified":"2021-03-08T16:43:08","modified_gmt":"2021-03-08T14:43:08","slug":"actions-to-improve-gender-balance","status":"publish","type":"chapter_3","link":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance","title":{"rendered":"Introduction"},"content":{"rendered":"\n<p>Without producing gender balanced content, the media perpetuate a skewed world view. Women make up 50% of the global population, but many news organisations feature women much less frequently in their content than men. This issue is not going to resolve itself. News organisations must commit to improving gender balance by actively seeking out and featuring women sources and experts, creating a balance of reporting by both women and men while steering clear of gender stereotypes, or sexist remarks and ideas. Your ultimate goal should be to treat women and men equally, both as employees in your organisation and as subjects in your reporting.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-29","chapter_3","type-chapter_3","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Gender Balance Content\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Introduction | Gender Balance Content\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-09-14T10:31:41+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-03-08T14:43:08+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Introduction | Gender Balance Content\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance#listItem\",\"name\":\"Introduction\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance#listItem\",\"position\":2,\"name\":\"Introduction\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/#organization\",\"name\":\"Gender Balance Content\",\"description\":\"A guide for Media\",\"url\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance#webpage\",\"url\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance\",\"name\":\"Introduction | Gender Balance Content\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/?chapter_3=actions-to-improve-gender-balance#breadcrumblist\"},\"datePublished\":\"2020-09-14T12:31:41+02:00\",\"dateModified\":\"2021-03-08T16:43:08+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/#website\",\"url\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/\",\"name\":\"Gender Balance Content\",\"description\":\"A guide for Media\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/genderbalancecontent.womeninnews.org\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Introduction | Gender Balance Content","description":"","canonical_url":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/genderbalancecontent.womeninnews.org#listItem","position":1,"name":"Home","item":"https:\/\/genderbalancecontent.womeninnews.org","nextItem":{"@type":"ListItem","@id":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance#listItem","name":"Introduction"}},{"@type":"ListItem","@id":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance#listItem","position":2,"name":"Introduction","previousItem":{"@type":"ListItem","@id":"https:\/\/genderbalancecontent.womeninnews.org#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/genderbalancecontent.womeninnews.org\/#organization","name":"Gender Balance Content","description":"A guide for Media","url":"https:\/\/genderbalancecontent.womeninnews.org\/"},{"@type":"WebPage","@id":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance#webpage","url":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance","name":"Introduction | Gender Balance Content","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/genderbalancecontent.womeninnews.org\/#website"},"breadcrumb":{"@id":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance#breadcrumblist"},"datePublished":"2020-09-14T12:31:41+02:00","dateModified":"2021-03-08T16:43:08+02:00"},{"@type":"WebSite","@id":"https:\/\/genderbalancecontent.womeninnews.org\/#website","url":"https:\/\/genderbalancecontent.womeninnews.org\/","name":"Gender Balance Content","description":"A guide for Media","inLanguage":"en-GB","publisher":{"@id":"https:\/\/genderbalancecontent.womeninnews.org\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Gender Balance Content","og:type":"article","og:title":"Introduction | Gender Balance Content","og:url":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance","og:image":"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg","og:image:secure_url":"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg","article:published_time":"2020-09-14T10:31:41+00:00","article:modified_time":"2021-03-08T14:43:08+00:00","twitter:card":"summary","twitter:title":"Introduction | Gender Balance Content","twitter:image":"https:\/\/genderbalancecontent.womeninnews.org\/wp-content\/uploads\/2020\/10\/Gender-Balance-Guide-scaled.jpg"},"aioseo_meta_data":{"post_id":"29","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":null,"isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-03-17 09:21:42","updated":"2025-06-03 20:47:26","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/genderbalancecontent.womeninnews.org\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tIntroduction\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/genderbalancecontent.womeninnews.org"},{"label":"Introduction","link":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=actions-to-improve-gender-balance"}],"_links":{"self":[{"href":"https:\/\/genderbalancecontent.womeninnews.org\/index.php?rest_route=\/wp\/v2\/chapter_3\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genderbalancecontent.womeninnews.org\/index.php?rest_route=\/wp\/v2\/chapter_3"}],"about":[{"href":"https:\/\/genderbalancecontent.womeninnews.org\/index.php?rest_route=\/wp\/v2\/types\/chapter_3"}],"wp:attachment":[{"href":"https:\/\/genderbalancecontent.womeninnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}