{"id":139,"date":"2020-09-17T11:52:02","date_gmt":"2020-09-17T09:52:02","guid":{"rendered":"https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_3&#038;p=139"},"modified":"2021-06-29T16:37:50","modified_gmt":"2021-06-29T14:37:50","slug":"3-avoid-gender-stereo-typing-and-sexism","status":"publish","type":"chapter_3","link":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=3-avoid-gender-stereo-typing-and-sexism","title":{"rendered":"3.\tAvoid gender stereo-typing and sexism"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">USE FAIR LANGUAGE AND PORTRAYALS<\/h3>\n\n\n\n<p>It\u2019s not just the stories we read in the media that influence how we think about the world. How things are described plays an important role too. Use appropriate language when talking about women and men and portray them in the same way to reduce gender stereotyping and sexism. See the box \u2018Gender Fair Language and Portrayals \u2013 a mini guide\u2019 further down to find out what this means in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TRAIN NEWSROOM STAFF IN GENDER BIAS AND BALANCE<\/h3>\n\n\n\n<p>All employees should be aware of the importance of gender balance, and have the practical know-how to produce gender balanced news content. Training should include both the <span class=\"chapter-shortcut\" data-target=\"chapter-3\" data-shortcut=\"section-07\">\u2018parallelism\u2019 and \u2018reversibility\u2019 techniques<\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CREATE A STYLE GUIDE<\/h3>\n\n\n\n<p>With a gender balance style guide, all of your newsroom staff are aware of appropriate and inappropriate language (as above). You can use existing resources, such as:<\/p>\n\n\n\n<ul class=\"translation-block wp-block-list\"><li><em>Name It. Change It. The Women\u2019s Media Center\u2019s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians, WMC<\/em><\/li><li><em>UNESCO Guidelines for Gender-Fair Use of Language, UNESCO &#8212; \u2018Glossary of Terms\u2019 in Unspinning the Spin: The Women\u2019s Media Center Guide to Fair and Accurate Language, WMC<\/em><\/li><li><em>\u2018Glossary of Terms\u2019 in Unspinning the Spin: The Women\u2019s Media Center Guide to Fair and Accurate Language, WMC<\/em><\/li><\/ul>\n","protected":false},"featured_media":0,"template":"","class_list":["post-139","chapter_3","type-chapter_3","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_3=3-avoid-gender-stereo-typing-and-sexism\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Gender Balance Content\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3. 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