{"id":157,"date":"2020-09-17T16:28:05","date_gmt":"2020-09-17T14:28:05","guid":{"rendered":"https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_2&#038;p=157"},"modified":"2021-06-29T16:34:27","modified_gmt":"2021-06-29T14:34:27","slug":"the-unequal-references-we-make","status":"publish","type":"chapter_2","link":"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_2=the-unequal-references-we-make","title":{"rendered":"4. Inaccessible content"},"content":{"rendered":"\n<p><strong>The stories we target at women:<\/strong> We assume women are only interested in \u2018women\u2019s issues\u2019 or soft topics such as entertainment or science and health over politics, business or sport and so we tend to silo \u2018women\u2019s content\u2019 in a single tab on a news site.&nbsp;<\/p>\n\n\n\n<p><strong>The method of storytelling that we use:<\/strong> We tend to tailor \u2018real news\u2019 and business and sports content to our men audience by using impersonal and factual reporting styles with limited visual content. Research shows that women respond better to more personal and visual content, yet we use styles and formats that we know work for men and often don\u2019t do audience research on our 50% women audience to understand methods, styles and formats that appeal to them.&nbsp;<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-157","chapter_2","type-chapter_2","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/genderbalancecontent.womeninnews.org\/?chapter_2=the-unequal-references-we-make\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Gender Balance Content\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4. 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