We gender stereotype in the way we portray women, including the language and images we choose. <\/p>\n\n\n\n
The roles we emphasise:<\/strong> We tend to emphasise women in \u2018traditional\u2019 roles over their achievements. We do this by referring to women as wives, mothers or girlfriends, rather than CEOs, politicians, lawyers or activists in their own right. We frequently refer to a woman as a \u2018working mum\u2019 if she works and has children. We never describe a man this way.<\/p>\n\n\n\n The language we use:<\/strong> One of the subtlest and potentially most damaging forms of sexism is the omission of women in references that are meant to describe everyone. For example: mankind. We also tend to ascribe gender to job titles e.g. chairman or chairwoman; policeman or policewoman. We perpetuate stereotypes by adding a gender to neutral job titles, such as \u2018male nurse\u2019 or \u2018lady lawyer\u2019.<\/p>\n\n\n\n The qualities and characteristics we highlight:<\/strong> We tend to portray women as timid, weak, emotional, hysterical, or victims rather than confident, strong, or compassionate. We focus a lot on their age, looks and clothes. When they are successful, we describe the characteristics that make them successful in negative ways. For example: instead of being described as authoritative like men, women are bossy; instead of having booming or commanding voices, they are shrill or abrasive.<\/p>\n\n\n\n The unequal references we make<\/strong>: In the media we do not treat women and men equally. We do this by:<\/p>\n\n\n\n The images we use:<\/strong> In the same way that we make unequal references to women and men, we also portray them unequally in visual content. We use visual content of women that tends to focus or zoom in on women\u2019s physical attributes and flaws. We use images of men in suits and women in bikinis. We use images of women politicians with glaring and cold stares, but men politicians smiling and approachable. We also have a habit of showcasing women on front pages, using visual content that has limited relevance to the articles themselves, in order to sell papers.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-156","chapter_2","type-chapter_2","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t