{"id":106,"date":"2020-09-16T10:14:11","date_gmt":"2020-09-16T08:14:11","guid":{"rendered":"https:\/\/genderbalancecontent.womeninnews.org\/?post_type=additional&#038;p=106"},"modified":"2020-10-13T12:10:29","modified_gmt":"2020-10-13T10:10:29","slug":"what-to-expect","status":"publish","type":"additional","link":"https:\/\/genderbalancecontent.womeninnews.org\/?additional=what-to-expect","title":{"rendered":"What to expect"},"content":{"rendered":"\n<p>This guide aims to equip media organisations and professionals with the necessary tools and insights to increase gender balance in their content.<\/p>\n\n\n\n<p>It should help you to:<\/p>\n\n\n\n<ul class=\"translation-block wp-block-list\"><li>Understand the importance of gender balance in content<\/li><li>Identify the different ways in which the media gender stereotypes<\/li><li>Understand how to avoid gender stereotyping<\/li><li>Develop organisational strategies to improve gender balance in content<\/li><li>Identify suitable metrics and tools to track their progress<\/li><li>Learn from successful initiatives that have been implemented by other news organisations<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-106","additional","type-additional","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/genderbalancecontent.womeninnews.org\/?additional=what-to-expect\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Gender Balance Content\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What to expect | Gender Balance Content\" \/>\n\t\t<meta property=\"og:url\" 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09:13:27","updated":"2025-06-03 20:17:00","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/genderbalancecontent.womeninnews.org\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat to expect\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/genderbalancecontent.womeninnews.org"},{"label":"What to 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