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        "rendered": "<p>Las herramientas autom\u00e1ticas permiten a la organizaci\u00f3n medir el equilibrio de g\u00e9nero en su contenido f\u00e1cilmente sin que esto resulte en un aumento del trabajo para el personal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/gendertracker.womeninnews.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WIN GENDER TRACKER<\/a><\/h3>\n\n\n\n<p>El grupo Women in News ha creado una herramienta interna para monitorear el equilibrio de g\u00e9nero en el contenido con respecto a varios de los indicadores presentados en el Cap\u00edtulo 5. WIN utiliza el Gender Tracker para analizar el contenido de WIN en los pa\u00edses de inter\u00e9s y para monitorear las tendencias y progresos en el tiempo. En la actualidad se usa como una herramienta interna con planes de hacerla disponible para la industria de los medios en el futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/www.prognosis.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">GENDER EQUALITY TRACKER<\/a><\/h3>\n\n\n\n<p>El Gender Equality Tracker monitorea las representaciones de hombres y mujeres en el contenido de varios medios informativos de pa\u00edses espec\u00edficos. El software lee los art\u00edculos reci\u00e9n publicados y cuenta cu\u00e1ntas veces encontr\u00f3 nombres de hombres, de mujeres o pronombres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a rel=\"noreferrer noopener\" href=\"https:\/\/gendergaptracker.informedopinions.org\/\" target=\"_blank\">INFORMED OPINIONS<\/a><\/h3>\n\n\n\n<p>De modo similar al Gender Equality Tracker, el Informed Opinions\u2019 Gender Gap Tracker clasifica p\u00fablicamente los medios informativos canadienses bas\u00e1ndose en una relaci\u00f3n de mujeres y de hombres consultados como fuentes y que est\u00e9n citadas en la cobertura online. Solicita a los lectores que se pongan en contacto con el medio respectivo para incentivarlos de que pongan m\u00e1s atenci\u00f3n al equilibrio de g\u00e9nero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gendermeme.org\/\" target=\"_blank\">GENDERMEME<\/a><\/h3>\n\n\n\n<p>GenderMeme es una herramienta libre que puede realizar un an\u00e1lisis a gran escala del equilibrio de g\u00e9nero en el contenido utilizando procesamiento del lenguaje natural. Tambi\u00e9n la pueden usar las organizaciones que quieren construir sus propias herramientas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/herheadline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HER HEADLINE<\/a><\/h3>\n\n\n\n<p>Her Headline es una extensi\u00f3n de Chrome que resalta el lenguaje sexista en los medios deportivos. La extensi\u00f3n recoge palabras y frases que expresen prejuicios de g\u00e9nero y explica por qu\u00e9 son problem\u00e1ticas. Her Headline es una iniciativa de Unesco desarrollada con el apoyo de la Cambridge University Press.<\/p>\n\n\n\n<p>Hay una variedad de enfoques de alta y de baja fidelidad para medir el equilibrio de g\u00e9nero, desde herramientas online listas para usar hasta herramientas hechas a medida, hojas de c\u00e1lculo y recuentos manuales b\u00e1sicos. Hay un n\u00famero de opciones para elegir que se ajustan a los recursos disponibles de su organizaci\u00f3n.<\/p>",
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