{
    "id": 90,
    "date": "2020-09-15T17:50:51",
    "date_gmt": "2020-09-15T15:50:51",
    "guid": {
        "rendered": "https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_6&p=90"
    },
    "modified": "2021-06-29T16:47:21",
    "modified_gmt": "2021-06-29T14:47:21",
    "slug": "champions-tracking-gender-balance",
    "status": "publish",
    "type": "chapter_6",
    "link": "https:\/\/genderbalancecontent.womeninnews.org\/ar\/?chapter_6=champions-tracking-gender-balance",
    "title": {
        "rendered": "\u0623\u0628\u0637\u0627\u0644 \u0631\u0635\u062f \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062c\u0646\u062f\u0631\u064a"
    },
    "content": {
        "rendered": "<h3 class=\"wp-block-heading\"><strong>\u0628\u064a \u0628\u064a \u0633\u064a 50:50\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629<\/strong><\/h3>\n\n\n\n<p class=\"translation-block translation-block\">The BBC releases its <a href=\"https:\/\/www.bbc.com\/5050\/impact2020\" target=\"_blank\" rel=\"noreferrer noopener\">50:50 challenge impact results<\/a> annually.In late 2016, BBC presenter Ros Atkins started to experiment with improving the gender balance of the sources featured on his TV programme, Outside Source. His team started to collect data on who appeared in each broadcast, identified subject areas and stories where women were underrepresented<\/p>\n\n\n\n<p>\u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u0627\u0631\u062a\u0641\u0639\u062a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0646\u0633\u0627\u0621 \u0641\u064a \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0646 29\u066a \u0625\u0644\u0649 51\u066a \u0641\u064a \u063a\u0636\u0648\u0646 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631. \u0648\u0641\u0649 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u0649 \u0627\u0646\u062e\u0641\u0636\u062a \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0628\u0631\u0627\u0645\u062c \u0647\u064a\u0626\u0629 \u0627\u0644\u0625\u0630\u0627\u0639\u0629 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 2\u066a \u062e\u0644\u0627\u0644 \u0639\u0627\u0645\u064a\u0646  \u0627\u0631\u062a\u0641\u0639\u062a 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\u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u0643\u0646 \u0645\u0645\u0643\u0646\u0627 \u0646\u0638\u0631\u0631\u0627\u064b \u0644\u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n\n\n\n<p>\u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u062a\u062d\u0648\u0644 \u0647\u062f\u0641 \u0627\u0644\u0631\u0648\u0628\u0648\u062a \u0646\u062d\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062c\u0646\u062f\u0631\u064a \u0628\u064a\u0646 \u0645\u0648\u0638\u0641\u064a \u063a\u0631\u0641\u0629 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u062f\u0627\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u062d\u064a\u062b \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0630\u0643\u064a\u0631 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0635\u0648\u0631 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0642\u0635\u0629. \u0643\u0645\u0627 \u0623\u062c\u0631\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0622\u0644\u064a\u0629 \u0644\u0631\u0635\u062f \u0639\u062f\u062f \u0627\u0644\u0646\u0633\u0627\u0621 \u0648\u0627\u0644\u0631\u062c\u0627\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0642\u0635\u0635 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u063a\u0631\u0641\u0629 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062a\u0648\u0627\u0632\u0646\u0627\u064b.<\/p>\n\n\n\n<p>The bot She Said He Said, launched in 2018, keeps track of the gender balance in sources by counting men\u2019s and women\u2019s pronouns and names, sharing data automatically with FT teams. However, encouraging them to look at this data and take action has proved challenging. This has led the FT to explore a manual approach to tracking and improving gender balance instead, having signed up to the BBC\u2019s 50:50 project this year. Although the experiment is still in its early stages, the 50:50 methodology seems to raise awareness of imbalances and engage colleagues more effectively than the automated approaches. (See <span class=\"chapter-shortcut\" data-target=\"chapter-6\" data-shortcut=\"section-05\">\u0641\u0627\u064a\u0646\u0627\u0646\u0634\u064a\u0627\u0644 \u062a\u0627\u064a\u0645\u0632<\/span>)<\/p>",
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