{
    "id": 153,
    "date": "2020-09-17T13:08:38",
    "date_gmt": "2020-09-17T11:08:38",
    "guid": {
        "rendered": "https:\/\/genderbalancecontent.womeninnews.org\/?post_type=chapter_6&p=153"
    },
    "modified": "2021-06-29T16:48:02",
    "modified_gmt": "2021-06-29T14:48:02",
    "slug": "champions-tapping-into-women-audiences-with-engaging-content",
    "status": "publish",
    "type": "chapter_6",
    "link": "https:\/\/genderbalancecontent.womeninnews.org\/ar\/?chapter_6=champions-tapping-into-women-audiences-with-engaging-content",
    "title": {
        "rendered": "Champions tapping into women audiences with engaging content"
    },
    "content": {
        "rendered": "<h3 class=\"wp-block-heading\"><strong>\u0641\u0627\u064a\u0646\u0627\u0646\u0634\u064a\u0627\u0644 \u062a\u0627\u064a\u0645\u0632\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0646\u0645\u0648\u0630\u062c \u0639\u0627\u0644\u0645\u064a<\/strong><\/h3>\n\n\n\n<p>In addition to tracking gender balance and raising awareness internally, the FT has also launched several content-related initiatives to boost engagement among women subscribers. With its Long Story Short newsletter, the FT targets women subscribers with stories that interest them in a format that they have said they enjoy. Tailored to be a catch-up newsletter for busy women, it is sent out every Friday and combines the biggest stories and best reads in one email. For each edition, a different woman journalist from the FT handpicks the story, sharing her personality, expertise, and interests while offering a \u2018behind the scenes\u2019 look at FT stories and the reasons they have caught her eye. The choice of stories is also informed by data on what women have been reading during the past week and includes both news and features on a range of topics. The reason for broadening coverage areas features is that the FT heard from women readers that they perceive the brand to be \u2018just about finance\u2019. The tone of the newsletter is deliberately distinct from that of the core FT brand, more informal and conversational.<\/p>\n\n\n\n<p>\u062a\u0631\u062a\u0628 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0648\u062c\u0648\u062f \u0646\u0643\u0647\u0629 \u0641\u0631\u064a\u062f\u0629 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u062a\u0645\u062a\u0639 \u0628\u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u0645\u064a\u0632\u0629  \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0634\u0639\u0627\u0631 \u0648\u0623\u0644\u0648\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 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