Garnering leadership support and implementing clear organisational strategies are two of the most crucial elements when it comes to successfully improving gender balance in content. This way, employees at every level of the organisation are aware of the issue, know what targets to focus on, and can be held accountable if they fail to implement necessary changes. Try to be as transparent as possible about how your initiatives and strategies are progressing. Share data with staff to unite the organisation behind a shared goal of improving gender balance.

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