8. Measure your progress!

Knowing how well you are doing is extremely important. Having this data means that people and departments can be held accountable for their performance. If you are doing well, the data reinforces success and can be shared to inspire others within the organisation. If you are not making as much progress as you hoped, the data serves as a driving force to increase efforts or change tactics. It can also help you to understand where you are falling short.


  • Make women prominent in your content • Include women’s voices and opinions
  • Tackle sexist and stereotyping language and images
  • Make content more appealing to women and understand a women audience
  • Track your progress
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