3. Set targets

There are differences of opinion on this point. One approach is to start off pragmatically with low hanging fruit – the sections or departments where it might be easiest to achieve gender balance. Alternatively, you can vary targets depending on the department, setting lower targets for sports reporting for example. A hard-line approach is to mandate that gender balance means gender balance across the organisation i.e. 50:50 (this is the approach taken by the BBC).

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