Without producing gender balanced content, the media perpetuate a skewed world view. Women make up 50% of the global population, but many news organisations feature women much less frequently in their content than men. This issue is not going to resolve itself. News organisations must commit to improving gender balance by actively seeking out and featuring women sources and experts, creating a balance of reporting by both women and men while steering clear of gender stereotypes, or sexist remarks and ideas. Your ultimate goal should be to treat women and men equally, both as employees in your organisation and as subjects in your reporting.